"Before Noon" is a morning shop news polythematic program that began broadcasting in the fall of 2011.

Aimed at the 16+ audience.

The show gave the Bulgarian air one of the best tandem presenters - Desi Stoyanova and Alexander Kadiev. They quickly became one of the
Bulgaria's most recognizable and best-loved TV faces.

The creative concept, as well as the creation and implementation of
the broadcast in the period 2011 - 2019 are the work of the production company ART
Productions. Today the show is part of bTV's in-house productions, with ART Productions continuing to develop the conceptual and creative concepts, select the team, consult, etc.
In its television run, "Before Noon" has established itself as a benchmark for good television practice and format in the morning slot on the national airwaves.